Social Media Training - Online Classroom

£300 per delegate. This may be less for special offers on specific course dates and in-company training courses

Duration: 1 day

Trainer: G083IH

Need course dates or locations to suit you? CLICK HERE TO SEND ENQUIRY...


Our social media training workshop is a pragmatic and focussed one day session that is geared around getting you comfortable with the social media environment for business. It will teach you how to research and then plan your activity and content in a manner that gets you working efficiently and successfully.

There is a deluge of services and information out there, but we will cut through the noise and keep you focussed on what is relevant to your day to day communication and show you how to take control of your activity and how it works as part of your wider marketing system.

What You Will Learn

Our social media training will show you how to become efficient and how to work smarter rather than harder with your account management and content creation.

You will learn:

- How to keep an eye on the competition and understand the types of content that your audience will enjoy
- How to efficiently plan and then execute your content
- How to handle messages and other interaction with your audience
- How to create a tone of voice that suits your organisation
- How to use core services such as Facebook & Twitter effectively
- How to measure the success of your content and how to test and learn from each post
- How to manage your activity from your desk or on the go

Course Topics


- How to research your competitors and your marketplace
- How to test which content works best
- How to choose the right social media services for your business

The Platforms

- Facebook overview and tour
- Twitter overview and tuition
- Sharing images on Instagram & Pinterest

Content Planning

- How to plan your content
- Creating a rolling plan
- Tactical content opportunities

Managing your Content

- How to create compelling posts
- Anatomy of great posts
- How to use links & images
- Responding to comments & messages
- Handling negative communication

Supporting Your Wider Marketing

- Social Media & Search Engine Marketing
- Creating a system of content
- Promoting your social media accounts

Tips & Advice

- Account security
- Measuring & Reporting
- Guide to mobile apps for social media

Question & Answer Session

Course Times

Usually 9.30am - 4.00pm. Course times will be confirmed in the joining instructions once the course has been booked
The course either has new dates in data loading, or is only run as a dedicated or In Company course.
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01933 233884

(Monday to Friday - 8:00am to 5:30pm).

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