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SEO and Web Marketing Magic Course

SEO and Web Marketing Magic Course

Duration:
A one day course

Suitable for:
Individuals and organisations who manage - or are launching - a website and who feel they could improve their chances of success! The course blends proven marketing know-how with the latest digital insights to help you integrate and optimise your online business development efforts.

Objectives:
By the end of the course you will:
- Understand the importance of building and working with a strategic marketing plan to guide your efforts and prioritise your use of resources.
- Learn how to profile and target your optimum target markets.
- Have an up-to-date understanding of how the web works, how search engines are vital to your efforts, and how to integrate your marketing communications.
- Know how to apply the latest search engine optimisation (SEO) techniques to your site, to maximise visitor traffic from the leading search engines.
- Have a step-by-step approach to creating and managing your own e-shot or e-newsletter campaigns.
- Have answered all of your questions about marketing, business development, and opportunities within the digital landscape.


Course Content
- What your business needs
- What is the current state-of-play with your business?
- What are your priorities and how will you achieve your business objectives?
- The integrated marketing plan
- Marketing objectives: what are you trying to achieve?
- Who are your target audiences?
- Communication strategies and campaigns – what are your options?
- Five main areas of communication: Direct Selling, PR, Advertising, Direct Marketing, Promotions
- What client data do you hold, and how are you using it?
- Optimising your website and online visibility
- How are websites found by the engines?
- How are they read by visitors and users?
- Factors affecting ranking and visibility
- Content optimisation, including metatags
- Links, blogs, social networks, multimedia
- The secrets of e-marketing
- Integration – how your site supports other marketing efforts
- Data and list building
- E-shots – frequency, format, creativity
- Pay per click campaigns and AdWords
- Building keyword lists and PPC campaigns
- How to write successful e-shots
- Monitoring, testing and review
- Summary and Conclusion

What happens next?
Once you have clicked above and sent us your enquiry, our team of advisors will then review your specific needs and email the details that best suit you. We may need to contact you to clarify requirements prior to processing the enquiry.