LinkedIn for Business - E-Learning

Course Overview: 

The online LinkedIn for Business E-Learning course covers the key aspects and business benefits of LinkedIn – the world’s most popular professional social networking platform.

LinkedIn focuses on business connections and growth and has over 810 million members around the world, spanning 200 countries and territories.

This LinkedIn for Business E-Learning course shows how to join LinkedIn as an individual, a company or an organisation – and the essential steps needed to set up an account, write and optimise an individual LinkedIn Profile using keywords, and produce an impressive Company Page.

This online LinkedIn for Business course will show people, at whatever stage in their career, can use LinkedIn to search and apply for job opportunities, expand their networks and widen their professional reach.

The LinkedIn for Business course will show you the right way to post Status Updates, receive Notifications, join groups and promote your Profile using endorsements and testimonials.

There’s important information on LinkedIn Advertising, including creating and targeting Sponsored Content, Sponsored Messaging, and Text Ads.

As a business, the online LinkedIn for Business course will help you discover how LinkedIn is a highly effective tool for recruitment and researching competitors.

The LinkedIn for Business course will show you how to use LinkedIn for lead generation and brand awareness – and improve internal team collaboration through LinkedIn direct messaging.

Finally, this online LinkedIn for Business course will highlight how to measure your business success on LinkedIn using Profile, Activity and People metrics.

Online LinkedIn for Business Course Target Audience

This E-Learning LinkedIn for Business online course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how LinkedIn can be used to promote the company as well as the individuals that work within it.

LinkedIn for Business E-Learning Advantages

Online training is flexible, efficient, and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time to fit the training in around their work and personal life.

Duration of the course: 40 minutes

LinkedIn for Business Course Modules

- Introduction
- Creating your Individual LinkedIn Profile
- Using LinkedIn as an Individual
- LinkedIn for Business
- Measuring Success on LinkedIn