Creating & Sending HTML Emails

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Categories: Web Design (HTML, XML, XHTML)

£330 per delegate. This may be less for special offers on specific course dates and in-company training courses

Duration: 1 day

Trainer: G083IH

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Course Overview
Course Dates

Creating & Sending HTML E-Mail Campaigns

Creating and Sending HTML email newsletters is a 1 day course which teaches you how to create and layout html emails from start to finish. You will learn how to create content that will work in a wide range of email clients as well as create reusable templates, how to insert images and links, how to track your email campaigns to see which links are being clicked on and lots more.

Audience

You will have basic computer skills (eg: the ability to open a file, copy and paste, etc..) and have a desire to learn how to send professional and performant emails.

Objectives

On this course you will learn:

- To understand how emails are displayed on different email clients and browsers
- To format content using HTML mark-up
- To create reusable email templates
- Why CSS isn't always good for email and what the alternatives are
- How to include images in your email
- How to insert links in your email
- How to track who clicks which links

Course Overview

Overview

- History of HTML
- Email clients
- Email campaign software
- Why aren't we using CSS

Writing HTML code for emails

- Headings
- Paragraphs and line breaks
- Bold and italic
- Lists
- Tables
- Spaces and special characters
- Inserting Images

Design and Legal Considerations

- Design limitations
- Grab audience attention: simple, yet effective!
- Best practice
- Create reusable templates
- A/B Testing
- Legal requirements

Links

- Linking to your website
- Links within the page
- Email links
- Using images as links

Tracking

- Who clicked a link
- Who forwarded an email

The course either has new dates in data loading, or is only run as a dedicated or In Company course.