Categories:
Ecommerce and Internet Marketing
£300 per delegate. This may be less for special offers on specific course dates and in-company training courses
Duration: 1 day
Trainer: G083IH
Need course dates or locations to suit you? CLICK HERE TO SEND ENQUIRY...
Complete SEO
Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. Candidates should have either attended the Intro to HTML course or have equivalent experience.
Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
Course Overview
Unit 1 - What is Search Engine Optimisation
- Why do it
- What can it do for you
- What can go wrong
Unit 2 - Site Structure
- Accessibility and cross browser compatibility
- Internal links and Sitemap
- Structure of URLs
- Files: Robots.txt, .htaccess
- Redirects: 301 Redirects, non WWW traffic
- Nofollow Attribute
Unit 3 - Content, Content, Content
- An Introduction to Content Creation
- Write for People
- Avoid Duplicate Content
- Keyword Density
- Keep Content Current
Unit 4 - Links
- Aim for quality
- Community Participation
- Link Directories
- News Releases
- Social Media
Unit 5 - Analytics
- See what's working
- Identify new keywords
- Identify best content
Unit 6 - Social and Local
- Social Signals that Count
- Facebook, Twitter and LinkedIn
- Don't forget Google+
- Other Social Sites
- What about Local Search
Unit 7 - Warning - What to Avoid
- You can get Blacklisted
- No Shadow Domains
- Careful with redirects
- Keyword Stuffing
- Hidden Text and Links
Unit 8 - Useful SEO Tools
- Search Engine Watch
- Google Toolbar
- SEO for Firefox Plugin
- Redirect testing Tools
- W3C Validators for HTML, CSS, Links
| Location | Region | Start Date | Days | Price ex. VAT | ||
|---|---|---|---|---|---|---|
| ONLINE CLASSROOM | East Anglia, Midlands, South Central England |
Tue 7 Dec 21 Single day duration, date as indicated. |
1 | £300 + VAT | BOOK | ENQUIRE |
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