Categories:
Ecommerce and Internet Marketing
£330 per delegate. This may be less for special offers on specific course dates and in-company training courses
Duration: 1 day
Trainer: G083IH
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Complete SEO
Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. Candidates should have either attended the Intro to HTML course or have equivalent experience.
Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
Course Overview
Unit 1 - What is Search Engine Optimisation
- Why do it
- What can it do for you
- What can go wrong
Unit 2 - Site Structure
- Accessibility and cross browser compatibility
- Internal links and Sitemap
- Structure of URLs
- Files: Robots.txt, .htaccess
- Redirects: 301 Redirects, non WWW traffic
- Nofollow Attribute
Unit 3 - Content, Content, Content
- An Introduction to Content Creation
- Write for People
- Avoid Duplicate Content
- Keyword Density
- Keep Content Current
Unit 4 - Links
- Aim for quality
- Community Participation
- Link Directories
- News Releases
- Social Media
Unit 5 - Analytics
- See what's working
- Identify new keywords
- Identify best content
Unit 6 - Social and Local
- Social Signals that Count
- Facebook, Twitter and LinkedIn
- Don't forget Google+
- Other Social Sites
Unit 7 - Warning - What to Avoid
- You can get Blacklisted
- No Shadow Domains
- Careful with redirects
- Keyword Stuffing
- Hidden Text and Links
Unit 8 - Useful SEO Tools
- Search Engine Watch
- Google Toolbar
- SEO for Firefox Plugin
- Redirect testing Tools
- W3C Validators for HTML, CSS, Links
Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.
Pre-requisites
No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. Candidates should have either attended the Intro to HTML course or have equivalent experience.
Objectives
Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.
Course Overview
Unit 1 - What is Search Engine Optimisation
- Why do it
- What can it do for you
- What can go wrong
Unit 2 - Site Structure
- Accessibility and cross browser compatibility
- Internal links and Sitemap
- Structure of URLs
- Files: Robots.txt, .htaccess
- Redirects: 301 Redirects, non WWW traffic
- Nofollow Attribute
Unit 3 - Content, Content, Content
- An Introduction to Content Creation
- Write for People
- Avoid Duplicate Content
- Keyword Density
- Keep Content Current
Unit 4 - Links
- Aim for quality
- Community Participation
- Link Directories
- News Releases
- Social Media
Unit 5 - Analytics
- See what's working
- Identify new keywords
- Identify best content
Unit 6 - Social and Local
- Social Signals that Count
- Facebook, Twitter and LinkedIn
- Don't forget Google+
- Other Social Sites
- What about Local Search
Unit 7 - Warning - What to Avoid
- You can get Blacklisted
- No Shadow Domains
- Careful with redirects
- Keyword Stuffing
- Hidden Text and Links
Unit 8 - Useful SEO Tools
- Search Engine Watch
- Google Toolbar
- SEO for Firefox Plugin
- Redirect testing Tools
- W3C Validators for HTML, CSS, Links
The course either has new dates in data loading, or is only run as a dedicated or In Company course.
Telephone Hotline
01933 233884
(Monday to Friday - 8:00am to 5:30pm).
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