Writing Newsletters and Magazines
Writing Newsletters and Magazines

About the Course:
This practical course will show you how to find the right content and write about it in an engaging, informative and stimulating format. It covers layout and design techniques to capture your readers interest and hold their attention

Course Overview:
-Recognising what makes corporate publications successful
-Comparing different types of publications
-Preparing issues and planning to meet deadlines
-Setting and sticking to production schedules
-Becoming a news hound, finding good stories and selecting content
-Agreeing key messages and considering reader response
-Working with contributors and making the most of contributors
-Carrying out effective research
-Arranging, carrying out and writing up interviews
-Writing copy that interest readers and gets the corporate message across
-Adapting writing styles to suit readership and message
-Maintaining the corporate and human interest balance
-Editing copy without offending others
-Designing eye-catching and effective layouts
-Making pictures work to your advantage
-Checking page proofs and avoiding the classic mistakes

** In order to get the most from this courses delegates are asked to bring a sample of their corporate publication with them on the day
 
Course Dates
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The course either has new dates in data loading, or is only run as a dedicated or In Company course.
Tools
 
Key Details
Provided by:
Reed Learning


 
Duration1 day
 
£499
per delegate