Writing for the Web
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Writing for the Web

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Course Aims:
There are many things that illustrate good writing skills. They include correct spelling, good grammar, as well as interesting content. However, to write for the Web you have to be aware of how people read Web pages.

Web readers want information and they want it easily. They haven't got the time or the patience to search for what they are looking for; they want it given to them on a plate.

Why do some web pages seem to work and others don't?

This course helps you to write a well‑designed web page. It covers everything from strategy and content, the design and look of a page and persuasive writing skills.

Assumed Knowledge:
No previous knowledge is required.

Profile Outline:
Devising a Strategy for your Website
Questions to ask when setting up websites
Setting an objective, how it affects your writing style
The order in which material should be presented
Four factors to consider for converting text
The importance of getting feedback from your readers
Making your website accessible to those with disabilities
Understanding how People Read Online
Understanding the techniques people use to 'read' websites
How to make your text scannable
It takes two to communicate - why you need to understand your reader
Tips for integrating graphics and media with text
Readability (language, writing styles, etc)
Structuring your Information
Creating a journey for your readers
How to use mind mapping to structure information
Linking information
Design considerations and how to refine your navigation process
Writing Skills
How to edit text to make it lean
Guidelines for headings
Principles of good writing - what to avoid, how to make it personal
Writing to persuade
How to make your content compelling
What information should be offline
Checklist for good web copy
Designing your Content
Link paths - vertical, diagonal, lateral
Different kinds of links and guidelines to make them effective
Tips on search engine optimisation and page ranking
Do s and Don't s for screen appearance- fonts, colour, background, separators, tables and charts
Editing and Proof Reading
A top-down approach to polishing the words and punctuation
Ensuring your content has maximum impact
How to avoid commonly confused words and common punctuation and spelling errors
 
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Key Details
Duration1 day
 
£235
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).