Sales Management (2 day course)
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Sales Management (2 day course)

Training Description
What is Sales Management? The course discovers how this fits into the organisational framework. More in depth than the one-day course, this two-day interactive course covers how to develop your sales strategy process, identifying and building your sales team, concepts of value in sales management, and drivers of competitive advantage.

The Course Suits
Sales managers wishing to hone their management skills and improve their sales quality, marketing and customer care strategies.

Training Benefits
- To understand the importance of customer care in a sales environment
- How to develop & maintain a prospect system
- How to unlock profit growth through an effective marketing strategy
- How to implement a sales quality process

Course Timetable
DAY 1

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:45 What is Sales Management? How Does it Fit Into the Organisational Framework?

11:00 - 12:00 Developing Your Sales Strategy Process

12:00 - 12:45 Identifying and Building Your Sales Team

12:45 - 13:45 Lunch

13:45 - 15:00 Concepts of Value In Sales Management

15:00 - 15:45 Drivers of Competitive Advantage in Sales Management

15:45 - 16:30 Developing an Optimal Sales Management Information Database. (Exploiting technology opportunities)

16:30 - 16:45 Day And Course Review/Close

DAY 2

09:00 - 09:15 Day 1 Recap/ Introduction to Day 2

09:15 - 10:45 Identifying and Building Your Client Target Market

11:00 - 12:45 The Role of Marketing and Distribution in Sales (Market/Segment Research Developing Marketing Strategies Product Development and Management Pricing Distribution and Productivity. The Economics of Marketing and Sales.)

12:45 - 13:45 Lunch

13:45 - 15:00 Introducing a Sales Quality Process

15:00 - 16:30 Countering Competition/ Risk Management In Sales

16:30 Summary and Action Plans Agreed



 
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Key Details
Duration2 days
 
£850
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).