Public Relations: Writing Better Releases
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Overview

Course duration:
1 day.

The most basic tool of media relations in PR is the news release. But many PR people do not know how to put together and write a professional and effective release. This course puts that right. Extremely practical and effective.

Is it right for me?
Those with limited or no formal training in writing news releases, both in-house and in consultancy. This course is recommended as a first training session for newcomers needing to write releases for the media.

What will I learn?
By the end of this practical course you will be able to:
-Learn what makes copy good or bad
-Understand how audiences respond to promotional copy
-Use copy that gets the attention of the reader
-Write persuasively, attractively and effectively
-Structure copy for the greatest impact
-Write for different formats, media and audiences
-Improve your own writing through trying out new techniques in practical exercises

Pre-course Activity
Please bring along a press release that you have been involved in. It DOES NOT have to be a press release that you, personally, have written.

What will it cover?
What is News?
How Journalists Find Stories
The Role that the News Release Plays
Principles of Release Writing
-Two approaches to better releases
-Critique of press release styles
-Who, what, when, where, why and how
-Structuring your release
-Tips to improve writing
-Punctuation, spelling and grammar
-Things to avoid in your release
-How to lay out your release
News Analysis and News Writing
-Examples from today's national newspapers
Practical Exercises
-Drafting a release from a brief
Evaluation
-Peer group review of draft releases

Further courses to consider
Selling In Stories to the Media
 
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Tools
 
Key Details
Duration1 day
 
£529
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).