Public Relations: Building Brands with PR
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Overview

Course duration:
1 day.

Brands are becoming more powerful every day. Increasingly, organisations want their communications to help establish their brand in the eyes of the consumer. As part of that process, public relations has unique qualities that can create visibility and add value to the brand.

Is it right for me?
Middle to senior PR and marketing professionals and account managers or directors in PR consultancies wishing to increase their understanding of branding and how PR and other below-the-line disciplines can build brands.

What will I learn?
By the end of this intensive course you will:
-Differentiate between brand attributes and brand values
-Isolate the key components of a brand
-Know how to go about developing a personality for a brand that will make it stand out and differentiate it from the competition
-Know the PR tools that can be used to build a brand
-Know how to plan and manage a process of building a brand through PR

What will it cover?
What is a Brand?
How Companies Organise Brands
Characteristics of Strong Brands
Brand Positioning
-Mission and vision
-Values
-Support
-Personality
-Proposition
Overview of Recent Brand Building Models/Thinking
The Strategic Power of PR in Building Brands
Creative Strategy
-Pointers on how to write a PR and creative brief that results in activities that really drive the brand
-The future outlook for below-the-line services in brand thinking including experience marketing

Training Method:
Delegates work with a variety of brand models to define key elements of a favourite brand’s make-up and use these models to elevate campaign ideas and transform into powerful brand building tools.
 
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Tools
 
Key Details
Duration1 day
 
£569
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).