Marketing With Email, Blogging & Newsfeeds
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Marketing With Email, Blogging & Newsfeeds

Communicating and selling to your current and new customers using email, blogs and newsfeeds.
This course is for companies that want to communicate with their current or new customers using the power of email, blogs or news feeds. Whether you are selling products or service, or an expert providing useful information; then there will be a technique that will work for you.

You probably have questions like:

“What’s the difference between a blog, email newsletter, and newsfeeds, and which is right for me?”
“How do I build a list or develop my database”
“What am I going to write about?”
“What technology do I use to send my message?
“Does it matter when and how often I send my messages?”
“How do I ensure that my customers receive my messages?”
“How do I measure my results?”
“How much is this all going to cost?”
“What else do I need to know?”

This one day workshop will answer all of those questions and more. It explains:

The advantages and disadvantages of each of the main communications techniques (email sales blasts, email newsletters, on-site blogs, on-site news and RSS feeds)
An overview of the communication process; who, what and how?
Who will receive your communications:
Building you own lists
Renting and buying lists
Data collection - use of forms, preference centres, and incentives
Third party subscription services eg for email or blog feeds
Legal issues
Segmentation and knowing your target audience
What will you send - creation of content and templates:
What will interest your clients
Formats and templates
Creating product sales email
Writing for a regular newsletters
Writing for a blog
Writing news items
How will you broadcast your messages and a guide to the technology:
Data collection and forms on your website
Integrated blogs
News feed and RSS
Web-based email broadcasting technology
Measuring your results - online statistics, opening rates, click throughs and conversions
How to combine these technologies to maximise the effectiveness of your content
Case studies and examples
Review of delegates’ campaigns

The course lasts for one day and costs only £199 +VAT per person - book your place now! Lunch is included too!
 
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The course either has new dates in data loading, or is only run as a dedicated or In Company course.
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Key Details
Duration1 day
 
£199
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).