COURSE FINDER

Marketing for Secretaries and PAs

£549 per delegate. This may be less for special offers on specific course dates and in-company training courses

Duration: 1 day

Trainer: G063FH

Need course dates or locations to suit you? CLICK HERE TO SEND ENQUIRY...

Overview
Course duration: 1 day.

As your role as a PA expands, you are being increasingly asked to accept new responsibilities and take on new tasks. Recent research identified that over 60% of PAs are now handling customer related tasks that traditionally would have been covered by the marketing department.

If you find yourself in this position, or need as part of your role to gain a greater understanding of the marketing role, then this 1 day course will provide the ideal introduction to this function.

As businesses become increasingly competitive it is a fundamental requirement for all key staff to understand the business drivers and philosophies. One of the key drivers for any successful modern business is its marketing ability.

Is it right for me?
Designed for any secretary, PA or EA who needs to gain an understanding of the fundamentals of marketing. Those with some experience may wish to consider our 2 day course ‘Fundamentals of Marketing’.

What will I learn?
By the end of the course you will:
•Understand the basics of marketing
•Know the terminology used in marketing
•Have clear understanding of the way marketing benefits your business
•Understand the importance of satisfied customers
•Be able to handle marketing tasks confidently

Pre-course Activity
It would be helpful if delegates can bring to the course an example of their own organisations approach to marketing, this could be a leaflet, brochure, advertisement or any other marketing piece.

What will it cover?
Key Principles of Marketing

•Consumer orientation vs Product orientation

The Marketing Mix
•Product, price, place and promotion

The Tools of Marketing Planning
•An investigation into the planning tools available
•Plc, Diffusion of Innovation, portfolio planning & SWOT analysis

Segmentation Targeting and Positioning
•Identifying the associations key target segments and accessing those segments

Marketing Research
•The role of Market Research
•A review of the techniques available and when to use the most appropriate technique

Pricing Strategy
•Setting the optimum price level

Distribution Channel Strategy
•Managing the fast changing distribution options

Marketing Communications Strategy
•The communication process – how it works
•The communications mix

Action Plans
•Creating your personal action plan

Further courses to consider
•Fundamentals of Marketing
•Strategic Marketing Planning
The course either has new dates in data loading, or is only run as a dedicated or In Company course.
  • 1UPACCESS Logo
  • BAM Construction Training Logo
  • Gold Cross Training Services Logo
  • Citrus Training Logo
  • 3B Training Logo
  • Astutis Logo
  • Construction Industry Training Providers Logo
  • MecSafe Logo
  • Health Life and Safety Logo
  • CSM Services Logo
  • MI Construction Training Logo
  • Innov8 Training Logo
  • BSI Training Logo
  • OM Safety Training Logo
  • TotalComms Training Logo
  • SDA Safety Logo
  • Construction Skills People Logo
  • Phoenix Health and Safety Logo
  • Complete Health and Safety Logo
  • Courtley Health and Safety Logo
  • Harris Safety Training Logo
  • First Response Training Logo
  • CTA logo
  • Alliance Learning Logo
  • Le Breton Training Logo
  • Murphy Logo
  • ALS Safety Logo
  • KeyOstas Logo
  • Libben Health and Safety Logo
  • Compass Management Solutions Logo
  • Global Management Academy Logo
  • Illumine Logo
  • Corporate Risk Systems Logo
  • ATC Risk Management Logo
  • CCAS Health and Safety Logo
  • MGM Training Logo
  • ROSPA Logo
  • PJH Safety Training Logo
  • OMS Logo
  • Tala Training Logo
  • PRS Health and Safety Training
  • Mainport Training Logo
  • SSG Training and Consultancy Logo
  • RB Services Logo
  • Safety Training Services Logo
  • Clarkson Evans Training Logo
  • Lighthouse Training Logo
  • MST Solutions Logo
  • SWL Training Logo
  • The Building Safety Group Logo
  • ProSafety Logo
  • Genesys Training Logo
  • Total Training Solutions Logo
  • Kentec Training Logo
  • Total Electrical Training logo
  • NTSS logo
  • C&C Training Logo
  • Safe Life Logo
  • IQMS Logo
  • Frinton Training logo
  • UCT logo
  • Envesca logo
  • The Safety Maintenance Company logo
  • Arthur Adams logo
  • APT Health and Safety logo
  • Sandwell Training Association logo
  • PC Workshops logo
  • Zero Harm Training logo
  • R2 Training logo
  • Whites forklift training logo
  • The Bradley Group logo
  • Risk Health and Safety logo
  • Wise Global Training logo
  • Smallpeice Enterprises logo
  • Sibbald Training logo
  • Highlander logo
  • Total Construction Training logo
  • e-testing logo
  • UTN Training logo
  • 1st Line Defence logo
  • Ideal IT training logo
  • PQMS Training logo
  • Paradise Training logo
  • Collective Safety Solutions logo

Telephone Hotline

01933 233884

(Monday to Friday - 8:00am to 5:30pm).

© 2017 Book My Course Limited. All rights reserved

Home | About Us | Contact Us | FAQs | Privacy Policy | Terms & Conditions | Site Map | News / Articles | Cookie Policy