Marketing for Secretaries and PAs
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Overview
Course duration: 1 day.

As your role as a PA expands, you are being increasingly asked to accept new responsibilities and take on new tasks. Recent research identified that over 60% of PAs are now handling customer related tasks that traditionally would have been covered by the marketing department.

If you find yourself in this position, or need as part of your role to gain a greater understanding of the marketing role, then this 1 day course will provide the ideal introduction to this function.

As businesses become increasingly competitive it is a fundamental requirement for all key staff to understand the business drivers and philosophies. One of the key drivers for any successful modern business is its marketing ability.

Is it right for me?
Designed for any secretary, PA or EA who needs to gain an understanding of the fundamentals of marketing. Those with some experience may wish to consider our 2 day course ‘Fundamentals of Marketing’.

What will I learn?
By the end of the course you will:
•Understand the basics of marketing
•Know the terminology used in marketing
•Have clear understanding of the way marketing benefits your business
•Understand the importance of satisfied customers
•Be able to handle marketing tasks confidently

Pre-course Activity
It would be helpful if delegates can bring to the course an example of their own organisations approach to marketing, this could be a leaflet, brochure, advertisement or any other marketing piece.

What will it cover?
Key Principles of Marketing
•Consumer orientation vs Product orientation

The Marketing Mix
•Product, price, place and promotion

The Tools of Marketing Planning
•An investigation into the planning tools available
•Plc, Diffusion of Innovation, portfolio planning & SWOT analysis

Segmentation Targeting and Positioning
•Identifying the associations key target segments and accessing those segments

Marketing Research
•The role of Market Research
•A review of the techniques available and when to use the most appropriate technique

Pricing Strategy
•Setting the optimum price level

Distribution Channel Strategy
•Managing the fast changing distribution options

Marketing Communications Strategy
•The communication process – how it works
•The communications mix

Action Plans
•Creating your personal action plan

Further courses to consider
•Fundamentals of Marketing
•Strategic Marketing Planning
 
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LocationRegionCourse Start DateNo. DaysWeb price ex.VATCourse Status 
London London Tue 12 Jun 12 1£549      CLICK TO ENQUIRE
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Tools
 
Key Details
Duration1 day
 
£549
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).