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Marketing Skills Training Courses
Course Overview
Course Dates
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Overview
Course duration:
2 days.
This two-day course is designed for people who want to perfect or increase their knowledge of the communications mix. Dealing with both above and below the line communications in addition to planning and measurement tools, this course offers a truly holistic view of marcomms.
Is it right for me?
All those involved in the development and implementation of marketing communications strategies and tactics.
What will I learn?
By the end of this practical course, you will be able to:
-Understand the interaction of the communications mix
-Know how the communications process works
-Use the appropriate communications tools
-Integrate electronic media into the mix
-Use above, below and through the line effectively
-Get the best value from the communication spend
Pre-course Activity
Please, bring along to the course examples of your communications.
What will it cover?
Undertaking a Marketing Audit
-The key elements of the audit
-Reviewing the marketing communications plan from the key stakeholders’ point of view
-Stages in the development of the communications plan
-Sources of strategy
The Communications Process
-The communications mix
Communications Development Framework
-A structure for planning and implementing marketing communications
Media Choice
Creative and Media Strategy The Importance of Brand
-Understanding brand equity and brand positioning
Integrated Marketing Communications
-The benefits of an integrated communications strategy above, below, through and on the line
Reviewing Creative Proposals Budget Setting and Control
Communication Plan Evaluation
Communications Audit
Further courses to consider
Direct Marketing
Great Copywriting for Marketers
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Course Start Date
No. Days
Web price ex.VAT
Course Status
London
London
Mon 18 Jun 12
2
£949
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London
London
Mon 10 Dec 12
2
£949
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Key Details
Provided by:
Training Course Provider G063FH
Duration
2 days
£949
per delegate
Bookings Helpline: 01933 233884
(Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).
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