Key Account Management
Key Account Management

About the Course:
This course helps you manage accounts effectively in a competitive market where clients can be increasingly demanding. You will learn best-practice techniques to engage with clients, negotiating, reporting and providing high levels of service when managing multiple relationships.
 
Course Overview:
-Practical exercises to determine what is needed in key account management, and what makes the top account manager successful
-Know your role as an account manager: assess, set goals, benchmark, bridge
-Know what your up against by researching and analysing competitors
-Identify the Decision Making Unit (DMU)
-Engage with the buyers point of view to correctly realise their needs
-Identify client expectations and negotiate mutual goals
-Work with your client to manage change Learn different styles of persuasion and influence Best practice in database and report management
 
Course Dates
Need course dates or locations to suit you? CLICK HERE TO SEND ENQUIRY...  
The course either has new dates in data loading, or is only run as a dedicated or In Company course.
Tools
 
Key Details
Provided by:
Reed Learning


 
Duration2 days
 
£895
per delegate