Introduction to Marketing - Residential
Introduction To Marketing
How marketing works to build business

This marketing training course is the definitive programme for those who want a full understanding of the marketing function. All aspects of marketing are covered in an exciting and interactive way with tutor led sessions, practical exercises and challenging case studies. The first choice training courses for those who perform, or who are about to perform, a marketing role and who may not have had any formal training.

Programme Contents
The Elements of Marketing
- What is Marketing?
- Product and Sales Based Companies
- Marketing A Total Concept
- The Marketing Mix
- Marketing vs Selling
- Marketing Communication Branding & Logo

Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Case Study
- Test marketing

Market Segmentation
- Geographic, Demographic, Psychographic
- Business to Business Classification

Marketing Management
- Strategic Pricing Policies
- Factors Affecting Price
- How to Prepare More Accurate Forecasts
- Environment and Market Factors
- Product Development
- Product Life Cycle
- New Product Development
- Product and Market Strategies
- Portfolio Analysis
- Finding Market Gaps
- Marketing Plan Strategies
- Strategies for Dealing in Competitive Markets

Marketing Communication
- Advertising Above and Below the Line
- The Advertising Plan
- Marketing on the Internet
- Publicity and Press Relations
- The Role of the Sales Force
- Sales Promotion Offers
- Merchandising
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans

Personal Action Plan

Description of Course
The course begins by defining marketing and identifying the key elements. This is followed by an examination of the steps in the marketing process. The various marketing scenarios are considered i.e. business to business, and business to consumer marketing along with the key issues of marketing a product or service. There are numerous exercises to provide delegates greater understanding of marketing. Numerous real life examples are used throughout the course so that delegates can relate to key marketing concepts. Day two focuses on the key marketing management tools that are used professional marketers. The process of bringing a new product or service to the market is analysed along with how they are best managed throughout their life cycle. Day three centres around the marketing communication including advertising. Delegates will discover the techniques required for successful marketing communication and they will also have chance to appraise current examples that are used by marketers. Marketing jargon is also unravelled during the whole programme. Group numbers are strictly limited to ensure individual delegate understanding.


 
Course Dates
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Tools
 
Key Details
Provided by:
Spearhead Training


 
Duration3 days
 
£1,495
per delegate