This Introduction to Marketing training course is held in London in the South East, Birmingham in the Midlands, Bristol in the South West, Leeds and Manchester in the North and Edinburgh in Scotland. Please select the Course Dates Tab above to see current course dates, or select a category link above to see more course and location options.
Introduction to Marketing.
About the Course:
A comprehensive awareness of marketing principles is useful for anyone keen to create and maintain customer relationships. This course covers the principle theory and practice of marketing, and includes practical examples and exercises to aid understanding. Following this course, delegates will be equipped to assess the marketing process in their organisation, understand how their products are positioned, and work more effectively with suppliers and agencies.
Course Overview:
- Differences between Product-led, Sales-led and Marketing-led organisations
- Definitions and origins of marketing
- Free markets: supply and demand
- External influences - what is marketing?
- Marketing orientation in your organisation
- The four Ps: Product, Pricing, Place and Promotion
- The extra Ps: the service marketing mix
- Competitive advantage and unique selling points
- Features, advantages, benefits (FAB): understanding your customers
- Forecasting life cycles, the Boston Matrix, Ansoff & Porter models
- Relationship Marketing and Paretos Law
- The Marketing process: planning, visions, missions and objectives
- Marketing Planning: the Marketing Audit, SWOT and planning process
- Segmenting and positioning in the market
- Planning and research: socio-economics, profiling, primary and secondary research
- The pricing process and price strategies