Categories: Ecommerce and Internet Marketing ,  Marketing Skills Training

Google Analytics Interpretation Workshop

Google Analytics Interpretation Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide.

Pre-requisites
Administration access to an active Google Analytics account is required for the duration of the course.

Objectives
Upon successful completion of this course, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website and how they behave and interact with their website content.

Course Overview

Session 1
- Accessing Google Analytics (GA)
- What’s possible with Web Analytics
- What’s possible with GA
- User administration
- Account & Profiles

Session 2
- Basic filter administration
- Google Analytics visitor measurement methodology
- Visitors, visits & Absolute Unique Visitors
- New visitors & returning visitors
- The Bounce rate
- Page Impressions & Unique Page Impressions
- Clicks & Visit discrepancies

Session 3
- Calendars, timelines & date range comparisons
- Using graphs to identify trends & problems
- Your website’s visitors
- Using custom segmentation with GA
- Your website’s domain & GA

Session 4
- Your traffic sources
- The nature of direct, organic, PPC and referral traffic
- Tracking & Integrating GA with Google Adwords
- Tracking other online marketing campaigns such as Yahoo!, MSN and e-mails with GA
- Tracking off-line marketing campaigns such magazine & billboard advertising

Session 5
- Your website’s content
- Your visitors’ paths through content
- Creating & analysing goals & funnels
- The site overlay as a usability tool

Session 6
- Your site & E-commerce
- Using E-commerce on non E-commerce sites
- Your site and on-site behaviour