Categories: Ecommerce and Internet Marketing ,  Marketing Skills Training

Google Analytics Configuration Workshop

Google Analytics Configuration Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers, and technical people who need to understand how to install, configure & optimise Google Analytics to provide insightful business information about given websites.

Pre-requisites
Administration access to an active Google Analytics account is required for the duration of the course.

Objectives
Upon successful completion of this course, students will be able to configure Google Analytics for all but the most complicated of websites in order to ensure Google Analytics can be used to accurately analyse how visitors arrive at their website and how they behave and interact with their website content.

Course Overview

Session 1
- Accessing Google Analytics (GA)
- Best practice user administration
- Account & Profiles structure & deployment
- Duplicating profiles
- Creating new profiles
- Account settings
- Profile settings

Session 2
- Advanced filter administration
- New GA code versus old GA code
- Google Analytics & cookie behaviour
- Cookie sessions, referring sites & campaign tracking
- Overriding last campaign tracking conversion attribution
- Transferring cookie sessions over sub-domains & domains

Session 3
- Tagging with the PageTracker
- Tagging rich media, flash and Ajax
- Configuring the GA Event Tracker
- Configuring the custom segmentation with GA
- Your website’s domain & GA

Session 4
- Configuring goals & funnels
- Configuring e-commerce
- Configuring e-commerce for non e-commerce sites
- Configuring site search
- Configuring campaign tracking