Google Adwords Essentials Training Workshop
Google Adwords Essentials Training Workshop

The Google Adwords Essentials Workshop - is a one day practical, hands-on training course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns.

Pre-requisites
Administration access to an active Google Adwords account is required for the duration of the Google Adwords training course.

Objectives
Upon successful completion of this course, students will be able to plan, set-up, manage and optimise, according to industry best practice, Google Adwords campaigns for themselves and, if desired, on behalf of clients.

Course Outline

Session 1
- Accessing Google Adwords
- The Google Adwords interface

Session 2
- Researching keywords
- Estimating keyword search traffic volume

Session 3
- Understanding Account, Campaign & Adgroup structure
- Planning your paid search campaign
- Building topical Adgroups & related keywords
- Setting & controlling paid search budgets

Session 4
- Creating compelling ad copy
- The Google Adwords Quality Score
- Understanding Google Adwords reports

 
Course Dates
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The course either has new dates in data loading, or is only run as a dedicated or In Company course.
Tools
 
Key Details
Provided by:
Highlander Ltd


 
Duration1 day
 
£450
per delegate