Categories: Ecommerce and Internet Marketing ,  Marketing Skills Training

Google Adwords Advanced Training Workshop

Google Adwords Advanced Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to manage and optimise Google Adwords paid search campaigns.

Pre-requisites
Administration access to an active Google Adwords account is required for the duration of the course. You should have completed the Google Adwords Essentials Workshop or have equivalent knowledge before attending the Advanced Workshop.

Objectives
Upon successful completion of this course, students will be able to manage and optimise sophisticated Google Adwords campaigns for themselves or on behalf of clients.

Course Outline

Session 1
- Accessing Google Adwords
- Enabling & disabling user access
- The My Client Centre

Session 2
- Understanding Account, Campaign & Adgroup structure
- Using Dynamic Keyword Insertion
- Using keyword based landing pages
- Using ad based landing pages
- Detailed keyword research techniques

Session 3
- Creating compelling ad copy
- A/B testing ad copy
- The Google Adwords Quality Score

Session 4
- Integrating Google Analytics into Google Adwords
- Understanding Auto-tagging
- The Adwords Editor