Google Adwords 101
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This Google Adwords training course is held in London in the South East, Birmingham in the Midlands, Bristol in the South West, Leeds and Manchester in the North and Edinburgh in Scotland. Please select the Course Dates Tab above to see current course dates, or select a category link above to see more course and location options. Google Adwords

Who is it for
Marketers, web developers, SME owners, and anyone who currently uses or is looking get the maximum benefit and profitability through Google AdWords.

What is it about
Online marketing is an increasingly vital part of any organisation’s marketing strategy, and Google AdWords can be a vital tool for reaching customers and developing new business. This course will provide insights, techniques and tips for new users who are beginning to explore the potential of AdWords, and existing users looking to enhance and optimise their knowledge – delivering greater returns with less time and money spent.

Course Overview
-Introduction to search marketing
-What Google AdWords does and how it works
-An overview of Google AdWords’ interface and introduction to key terminology
-Creating ads and selecting your keywords
-Setting up accounts, campaigns and ad groups efficiently
-Linking your AdWords strategy to your overall marketing strategy
-Developing quality keyword lists:

-Generating new keywords using the Keyword Tool
-Identifying the best keywords
-Using suitable keywords for specific campaigns
-Managing or improving underperforming keywords
-Cost-effective keyword bidding – how much should you be spending?
-Understanding, optimising and planning for:
-Web traffic
-Conversions and sales
-The quality score
-How to maintain, manage and reinvigorate your campaigns
-Understanding reporting and the billing cycle

What will I get out of it?
-A better understanding of the principles behind AdWords and how it can be used to promote your organisation
-A clear grasp of AdWords’ interface and terminology
-The ability to set up effective AdWords campaigns
-Keyword optimization and bidding techniques
-Best practice on increasing return on investment
 
Tools
 
Key Details
Duration1 day
 
£499
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).