Categories: Ecommerce and Internet Marketing ,  Marketing Skills Training

Google AdWords

Who is this course aimed at?

Anyone who wishes to use AdWords to increase online sales leads. It is appropriate for all levels, whether you have already set up your first campaign or you are considering setting one up in the future. The level will be altered depending on your starting point.

Prerequisites
This course assumes a fairly high level of Internet competence as well as a basic understanding of marketing. You will need to be able to work on a live campaign, which should ideally have been set up in advance of the course. To set up a campaign you need a credit card or to create a direct debit with Google. To create your campaign, go to http://adwords.google.com/select/Login and set up a new account.

Course format
This one day Google course is taught by an industry expert with real life experience of managing multiple Google Adwords campaigns. The Adwords training will be based on a combination of taught lessons and practical work.