Generating the Business
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This course is usually held in London, Guildford and London Croydon as a public course but can also be offered on an In-company basis. The Training Provider's course description is included below. Generating the Business.

An overview of sales and marketing for small business

Why attend?
Learn the huge array of different sales and marketing systems that you could be using. We focus on the low-cost and no-cost ways to find new customers and show the easy ways anyone in business can massively boost turnover.

Who Should Attend?
- New and existing business owners
- novice customer-facing staff
- start-up entrepreneurs
- non-sales people

What will you learn?
- Why people should by from YOU
- Using features and benefits
- AIDA and the 3 Ps
- Stick to your price and still sell more
- How to listen and win sales
- Features, benefits and USPs for your company
- Using questions to win business
- Spotting the buying signals
- Winning ways to counter objections
- Cross-selling and upselling
- Networking strategies
- Email and web marketing
- Setting appointments by phone
- Basic marketing and advertising strategies
- Essential messages: secrets of the elevator pitch
- Finding the decision maker
- Building relationships/generating referrals

Testimonial:
A very useful sales tool, it would build confidence in dealing with sales prospects. A lot of fun.
Karen B, LH plc

What you get:
- Refreshments and finger buffet
- Plus pre-course questionnaire
- plus FREE 120-page book: “The A&P guide to skills and strategies to selling more of your goods or services” (worth £14)
- plus goody bag with over a dozen useful sales objects
- plus course manual
- plus post course-activity plan
- plus one month online support
- plus 20% discount on any future booking for that delegate (worth £70)
- plus subscription to sales newsletter
- plus a year of sales tips weekly email bulletin (worth £19) 
A&P reserves the right to vary any content prior to, during or after any course

 
Need course dates or locations to suit you? CLICK HERE TO SEND ENQUIRY...  
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The course either has new dates in data loading, or is only run as a dedicated or In Company course.
Tools
 
Key Details
Duration1 day
 
£345
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).