Fundamentals of Marketing
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Overview

Course duration:
2 days.

Master the key concepts and skills of marketing to enhance your knowledge and confidence when taking part in the marketing decision-making process.

Is it right for me?
Suitable for anyone working in a marketing role who may not have had any formal training and wishes to understand the fundamentals of marketing.

What will I learn?
By the end of this course you will be able to:
-Develop knowledge of key marketing principles, tools and techniques
-Discover the importance of product positioning
-Learn how to communicate effectively with customers
-Gain confidence in dealing with marketing issues
-Measure the effectiveness of marketing actions

What will it cover?
Introduction to Marketing
-Identifying the role and scope of marketing
-The key marketing principles and terminology
-The different marketing techniques
-Overview of concepts: - e-marketing - benchmarking - relationship marketing

Understand the Market and the Customer
-Using quantitative and qualitative market research
-Using market segmentation
-Creating the differential advantage
-Identifying your customers' needs and profiles
-Developing competitors' analysis

Understand the Marketing Mix: The Four Ps
-Identifying and developing new products
-Selecting and developing appropriate promotional activities
-Choosing the right price to generate sales and profits
-Maximising service and staff potential

Master Key Elements of Marketing Planning
-Analysing a product portfolio: - lifecycle - new development
-Identifying market gaps and opportunities for positioning
-Choosing appropriate communication tools: - advertising - sales promotion
-Understanding the impact of branding
-Working with sales channels
-Setting pricing policies

Monitor Results Effectively
-Analysing sales reports
-Identifying and interpreting key performance indicators
-Identifying trends and forecasts
-Setting new objectives and adjusting your policy

Further courses to consider 
 Direct Marketing 
Great Copywriting for Marketers
 
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Tools
 
Key Details
Duration2 days
 
£949
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).