Financial Understanding for the Sales Professional
Financial Understanding for

Sales Professionals
Get the sale and look after the money!

Overview
Learn how your decisions and actions affect your company’s profitability and cash flow. Case studies, short input sessions, practical exercises, and computer spreadsheets make it a stimulating and active two days. Bring real life customer financial reports and problems with you, as there will be opportunities to discuss them with our experienced accountants.

Topics & Outcomes

What do you know?
Find out what you don’t know.
The structure of business
Master the five objectives for financial success.
A business start-up case study.
Understand the importance of cash flows, profit and return on investment.

Real Company Accounts
Be able to pick the relevant facts out of a financial report.
What do accounts reveal or hide?
Understand how well your customer is doing, what their ‘hot buttons’ are, and what problems they may have.

Strategic Planning
Understand the strategic direction of your customers - where are they going and why.

Sales Forecasting
Know what tools are available and how you may use them to produce a range of possibilities and the likely outcome with your assumptions.

Knowing Your Costs
Understand the impact of your decisions on the companies cost base.

Your Impact on Profits
Understand your full cost to the company and the contribution you make. If the company treated you as a profit centre what would the bottom line be?

Pricing
Understand the psychology of pricing and the influences on the price set.
Presentation of financial information
Be able to present your financial case in the most persuasive way

Programme high spots
- Make financial reports come to life - an opportunity to review your own financial reports and discuss them with our accountant
- Demystify financials - with case studies, practical exercises, computer spreadsheets and a jargon busting guide

Who will benefit?
Any business to business salesperson, sales and senior sales managers, wishing to improve their commercial understanding and financial sales skills will benefit. It is assumed that delegates have had no previous financial training.
 
Course Dates
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Tools
 
Key Details
Provided by:
TACK International


 
Duration2 days
 
£990
per delegate