Financial Awareness
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Financial Awareness.

About the Course:
This course is about Business finance for non-specialists- it is designed to cover everything you need to know.  Successful managers, marketing and sales people can be even more effective given a better understanding of the commercial considerations that interact with their own discipline.

The programme is specially designed for Executives who recognise the benefit of understanding how the financial side of the business operates. The course is led by a marketeer, not an accountant, who takes a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate. Case study work and practical exercises form an important part of this programme reinforced by tutor led discussions.

Programme Contents:
- Finance Its Part in the Marketing Mix
- The Cash Flow Cycle
- Lots of Business and How to Go Bust
- Working Capital How It Is Used
- Cash Flow and Profits
- How Costs are Quantified
- Costs of Production and Selling
- Absorption Costing
- Marginal Costing
- Standard Costing
- Understanding the Statutory Accounts
- The Profit and Loss Account
- The Balance Sheet
- Cash Flow Statement
- Accounting Conventions
- Management Accounts
- The Vital Management Tool
- Cash Flow Forecasts
- Analysing Accounts
- Using Ratios to Analyse Performance
- Making Inter-firm Comparisons
- Using Data to Make Decisions
- The Evaluation of Financial Risk
- Discounted Cash Flow
- Forecasting and Budgets
- What Forecasts do we Need?
- How to Make Better Forecasts
- Using Forecasts to Decide the Budget
- Zero Based Budgeting
- Pricing
- Factors Affecting Price
- Elasticity of Demand
- Pricing Methods
- Volume, Price and Contribution

Who Will Benefit From This Course?
The course is specially designed for executives who recognise the benefit of understanding financial information.

Description of the Course: 
For many people, financial information is presented in a way that is intimidating and difficult to understand. The first aim of this two-day course is to sweep away the mysteries of financial jargon. The second aim is to translate the formats and conventions of financial information making them easy to understand. The course starts by explaining how money is used in a business and the difference between cash flow and profit. This is followed by a session explaining the different types of costs and how they are quantified.

Then the course moves on to look at statutory accounts and Management accounts. Before very long, under the helpful guidance of the tutor, delegates begin to analyse a set of accounts and as confidence builds up start to form judgments on financial data. The final sessions cover evaluating financial risk, forecasting, budgets and pricing methods.

Course Objectives:
- To cut through the waffle that surrounds business finance and provide a simple understanding of finance and accounting matters.
- To provide delegates with some ability to analyse and use financial tools as an aid to making better business decisions.

What You Will Gain:
- Greater credibility with customers, distributors and others who expect an understanding of money matters to feature in any business negotiation.
- A knowledge of the data required from accountants to make better business decisions.
- An ability to read behind accounts and to hold one's own at any finance meeting.
 
Tools
 
Key Details
Duration2 days
 
£995
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).