Categories: Finance for Non Financial Managers ,  Sales and Selling Skills

Finance Skills for Sales Professionals.

About the Course:
To maximise performance, it's important to understand the financial implications of their decisions. This practical course provides sales professionals with an introduction to the financial skills required to forecast accurately, negotiate profitably and manage targets effectively. For sales people who want to understand the finance function of their organisation, or their clients'.

Course Overview: 
- Financial Analysis
– Making sense of the key financial accounts
– Balance sheets
– Profit and loss
– Cash flow statement
– Basic accounting principles
– Ratio analysis
– Profitability and liquidity
– Gearing 
- Adopting financial knowledge into the sales strategy 
-  Planning sales in line with business objectives
- Sales forecasting
– Understanding the role of forecasting
– Practical forecasting techniques
- Probability of sale analysis
- Making discounts work for your business
– The impact of discounting on profitability
– Hidden discounts as added value
- Sales performance
– How to track and measure performance
- Profit and volume strategies
- Negotiating for success
– Financial implications of negotiation
– Managing negotiation to improve profitability
- Presenting persuasive financial proposals
– Identify your client’s needs and how you will help them achieve their objectives
- Maintaining a healthy business pipeline
- Reporting meaningful figures
- Avoiding common pitfalls