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Everything You Wanted To Know About Copywriting
Categories:
Marketing Skills Training Courses
Course Overview
Course Dates
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This Copywriting training course is held in London in the South East, Birmingham in the Midlands, Bristol in the South West, Leeds and Manchester in the North and Edinburgh in Scotland. Please select the Course Dates Tab above to see current course dates, or select a category link above to see more course and location options.
Everything You Wanted To Know About Copywriting.
About the Course:
To create a clear message you need to keep it simple, compelling and grammatically correct. Your communications need to be succinct, coherent and tempt your customers to find out more. This course will teach you how a good understanding of your customers motivations will help you produce advertisements and marketing materials with real influence.
Course Overview:
- The role of advertising
- How copywriting acts as your best salesperson
- What people expect of your copy and what you should expect from them
- Planning copy, from briefing to layouts
- Advertising copy, including assessing examples of good and bad copywriting
- Copy of brochures and leaflets, including structure and writing technical product sheets
- B2B copywriting and how it differs from consumer copy
- How to improve grammar
- Structure copy effectively, from the headline to end-line
- The future of copywriting, including an overview of web-copy
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London
London
Mon 11 Jun 12
2
£899
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Key Details
Provided by:
Training Course Provider E049ER
Duration
2 days
£899
per delegate
Bookings Helpline: 01933 233884
(Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).
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