Essential Marketing Skills
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Essential Marketing Skills

Training Description
Our Essential Marketing Skills course goes through the whole process of marketing goods and services, from the creation of a product to ensuring that customers will come and buy more from you in the future.

The Course Suits
Any person involved in marketing that wishes to hone their skills.

Training Benefits
Greater knowledge of marketing principles
The ability to make the most effective use of marketing tools
How to draw up and implement a strategic marketing plan

Course Timetable
09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The 7Ps of Marketing

10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)

10:30 - 11:15 Determining The Best Methods of Marketing (Looking at their competition, each delegate looks at their own specific marketing role and decide which methods would be best.)

11:15 - 13:00 Participants To Draw Up Their Own 12 Month Marketing Plan And Give A Presentation

13:00 - 14:00 Lunch

14:00 - 15:00 How To Design Effective Advertising (Looking at the importance of using the right words, colours, pictures, music etc when creating advertising and promotional material.)

15:00 - 15:30 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, delegates will be given the tools to evaluate and improve existing and future marketing strategies.)

15:30 - 16:30 Participants To Re-evaluate Their 12 Month Marketing Plan

16:30 - 16:45 Summary & Action Plans Agreed
 
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Tools
 
Key Details
Duration1 day
 
£425
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).