Email Marketing (with Pure)
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This course is usually held in London, Manchester and Glasgow as a public course but can also be offered on an In-company basis. The Training Provider's course description is included below. Email Marketing (with Pure)

Course Summary
With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset.

This course will give you the confidence to build e-mail into your marketing strategy, takes you through the practical issues involved in planning and implementing an e-mail campaign, and gives you a five step structure for planning your own campaign.
Delegates also get a free 30 day trial of the Pure email marketing tool following the course.

Pre-Requisites
This course is designed to cater for a wide range of delegates, whether you're an expert in the internet industry or someone with little or no technical knowledge.

Audience
Marketers, marketing communications personnel, direct marketers, sales professionals, new media managers and anyone who has responsibility for planning and running marketing campaigns that involve e-mail communications.

On Completion
You will understand how e-mail can be used to gain, keep and develop customers, the choices involved in following a permission strategy and how e-mail fits in with your online and offline communications mix.
You will know how to plan and implement an effective e-mail campaign, how to write killer email copy, how to measure the results, and have a context within which to assess and analyse the campaign.
 
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The course either has new dates in data loading, or is only run as a dedicated or In Company course.
Tools
 
Key Details
Duration1 day
 
£527
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).