Categories: Ecommerce and Internet Marketing ,  Marketing Skills Training

Effective Internet Marketing.

About the Course:
Demystify internet marketing. This course will open the door to the benefits and cost efficiencies that can be had from optimising your online marketing. It will teach you the right way to optimise your search engine presence, drive traffic to your site, the promotion techniques available, and crucially, how to measure the result.

Course Overview:
- Internet marketing fundamentals
- Cost/Benefits; push-pull strategy; branding; building trust
- Internet marketing plans
- Strategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mix
- Discussion forum marketing
- Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forums
- Search engine & directory marketing
- Differing search engines; search engine and directory liaisons; getting top search result position; how not to get penalised
- Direct email marketing
- To spam or not; opt-in direct e-mailing; promotion techniques; email push
- One-to-one web marketing
- Site personalisation; building web site community; online customer service and sales Viral marketing
- Viral internet marketing; viral marketing techniques; successful viral marketing strategies
- Measuring e-marketing
- Measuring hits, measuring