Effective Internet Marketing
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This Internet Marketing training course is held in London in the South East, Birmingham in the Midlands, Bristol in the South West, Leeds and Manchester in the North and Edinburgh in Scotland. Please select the Course Dates Tab above to see current course dates, or select a category link above to see more course and location options. Effective Internet Marketing.

About the Course:
Demystify internet marketing. This course will open the door to the benefits and cost efficiencies that can be had from optimising your online marketing. It will teach you the right way to optimise your search engine presence, drive traffic to your site, the promotion techniques available, and crucially, how to measure the result.

Course Overview:
- Internet marketing fundamentals
- Cost/Benefits; push-pull strategy; branding; building trust
- Internet marketing plans
- Strategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mix
- Discussion forum marketing
- Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forums
- Search engine & directory marketing
- Differing search engines; search engine and directory liaisons; getting top search result position; how not to get penalised
- Direct email marketing
- To spam or not; opt-in direct e-mailing; promotion techniques; email push
- One-to-one web marketing
- Site personalisation; building web site community; online customer service and sales Viral marketing
- Viral internet marketing; viral marketing techniques; successful viral marketing strategies
- Measuring e-marketing
- Measuring hits, measuring
 
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The course either has new dates in data loading, or is only run as a dedicated or In Company course.
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Key Details
Duration2 days
 
£899
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).