Customer Focus using QFD (Quality Function Deployment)
Customer Focus using QFD (Quality Function Deployment)

Course Description:
It is widely recognized that customer focus is one of the keys to business success. Customer focus is used to carry the "Voice of the Customer" throughout your organization. The techniques used are extremely flexible and can be used in any situation to ensure that the needs of the customer remain paramount.

Who should attend?
This course is designed to be of interest to:
- Those involved in the design or specification of products, processes or services
- Managers wishing to understand the benefits of QFD before company implementation
- Team members involved in a support role

Benefits to Your Business:
Achieving customer focus in product, process or service planning helps to minimise design changes, dramatically increases customer satisfaction and reduces development cycle time.
dentifying priorities based upon customer requirements enables the most effective use of limited resources.

Course Structure:
Day 1
- The need for customer focus
- Who are our customers?
- Basic, Performance and Excitement Features - the Kano Model
- Gathering Customer Requirements
- Prioritising Customer Requirements
- Customer Competitive Assessment
- SWOT analysis and Planned Quality

Day 2
- Translating Customer Requirements into technical measures
- Developing the specification
- The "House of Quality"
- Resolving conflicts
- Concept generation and selection
- Deploying the "Voice of the Customer" throughout the development process.

Further Information:
The cost of the public 2-day course is £695+VAT to include:
- 2-day training programme
- Lunch and all refreshments
- Comprehensive documentation
- Free technical Helpline

Discounts are available for multiple bookings from the same company.

 
Course Dates
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LocationDistance (approx)Course Start DateNo. DaysWeb price ex.VATCourse Status 
Cranage Hall - Cheshire175 miles Tue 17 Feb 09 2£695      CLICK TO ENQUIRE
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Tools
 
Key Details
Provided by:
BSI Learning


 
Duration2 days
 
£695
per delegate