Creating A Digital PR Strategy
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Overview

Course duration:
1 day.

The digital world and the audiences of the 21st century are different from anything that PR practitioners have faced before. The ingredients that make up an effective strategy are distinctly different from the past, with new facets and fresh tactics that can easily engage the modern audiences – b2b or b2c. This workshop shows you the secrets of the new strategies available and helps delegates choose the right tone of voice, seed and feed their strategy and select the right tactics to deploy, while maintaining an offline presence as well.

Is it right for me?
Any PR practitioner who is responsible for drawing up a PR strategy for the new digital world and managing a fully integrated on-line and off-line PR campaign.

What will I learn?
By the end of the workshop delegates will:
-Understand how to create a digital PR strategy and incorporate it with their off-line activities.
-Know how to use SWOTs, PESTELIO’s, ADOPTS and other methods to create the strategic ingredients for the campaign
-Understand the segmentation of the digital audience
-Learn the messages and how to make them resonate and engage
-Implement digital tactics to dovetail into the digital strategy
-Know how to seed and feed the digital campaign
-Be able to prove return on investment

What will it cover?
The Key Factors of the Digital World
-The digital audience and their key characteristics
-The characteristics of the Internet that impact the PR strategy
-Segmenting your digital audience – where do they live?
-Messages and audiences

Developing the Digital Strategy
-SWOT’s, PESTELIO, ADOPTS
-Understanding the culture of your organisation and its relationship with the digital world
-Creating content that connects

Implementation and Management of the Strategy
-Crowd sourcing and how to use it
-Seeding and feeding the strategy
-Tactics to deploy and connecting them to the strategy

Proving Return on Investment

Training Method:
An intensely interactive workshop with several breakout sessions to reinforce key learning points and help delegates develop a truly digital strategy.
 
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Tools
 
Key Details
Duration1 day
 
£479
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).