Commercial and Business Awareness for the Senior PA
Who is it for?
Ideal for experienced PAs seeking to develop their commercial awareness and strategic thinking to improve personal confidence and engagement with senior managers.
What is it about?
This interactive on-day course will give you an understanding of the critical issues affecting your organisation and how being commercially aware can increase overall business performance and your career prospects.
You will learn how to analyse the commercial environment in which you work and draw conclusions about how this affects change and the identity of your organisation.
This course forms part of the IAM Level 4 Certificate.
What will I get out of it?
- - The ability to recognise the issues facing your organisation at a strategic level
- - A comprehensive knowledge of strategic analysis tools
- - The confidence to discuss strategic matters with senior managers and others at board level
- - A practical ability to demonstrate key commercial skills and business acumen to broaden your role and level of responsibility
- - A good understanding of your organisation's vision and brand and how to communicate this to employees
Course Overview:
- Understanding Your Organisation
- - its role purpose and culture
- - stakeholder analysis: who are the key players?
- Introduction to strategy
- - what is strategy and how does it drive an organisation?
- - where are we now - SWOTs and PESTLE analysis
- - where do we want to be? How to define 'success' and the role of mission statement
- Making sense of your organisation's brand
- - the importance of understanding and identifying with your brand
- - creating a brand identity and values
- - communicating this to key stakeholders
- Case study activity - 'The Hotel Chocolat Story: Branding from the Inside Out'
- 'Commercial and Business Awareness for Senior Administration Staff'' - This course is mapped to QCF unit