Business Writing Skills
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Business Writing Skills.

The principles and practice of effective business writing

Duration:
1 day

Clear and effective communication is vital to the success of all organisations, large and small. Yet billions of pounds are lost each year because of poor quality writing. This one day course is the ideal way to brush up your written communication skills. The course focuses on the key principles of effective written business communication and provides positive guidelines for writing business letters, e-mail, reports and proposals.


Programme Contents
- The Art of Good Letter Writing
- Deciding When to Write
- Getting the Purpose Clear
- Understanding Your Reader
- 8 important questions
- The Cues Used to Assess Your Written Communication
- Creating Logic and Sequence
- The Basic Structure
- Better Subject Lines
- Good Openings and Effective Endings
- Building the Main Body
- Choosing the Right Words
- Punctuating Appropriately
- The Importance of Style
- Creating the Right Impression
- Active and Passive "Voice"
- Clearing the "Fog"
- Writing Difficult Letters
- How to Answer a Complaint
- Giving Bad News
- E-mail
- The Special Problems with E-mail
- E-mail Etiquette – do’s and don’ts
- Reports
- Getting Started
- Guidelines for Success
- Practical Exercises
- Reviewing Examples of Written Communications

Additional Information:

Who will benefit from this course:
Suitable for any one who uses the written word to communicate with colleagues, suppliers or customers and who wants to review and hone their business writing skills.

Description of the course
This one-day participative workshop systematically covers the principles of effective business writing. Using both exercises and real life examples, delegates learn how to - and how not to - communicate a message in the written form. It is a fun, memorable and informative day covering letters, email, reports and proposals.

The comprehensive post-course support materials form a valuable reference source for the future.

Course objectives
- To provide positive guidelines for all forms of business correspondence.
- To examine real examples of how to, and how not to, communicate a message in the written form.
- To practice individually the art of business writing.

What you will gain
A clear understanding of business correspondence techniques. An up to date reference guide on all forms of business correspondence and the ability to communicate clearly, simply and understandably using the written word.

Course timings
Start: 9.45 am Finish 5.00 pm

Delegates’ comments
“Very enjoyable and useful.”

“Very clear and well structured course – Thank you.”

“Course very good throughout.”

“Thoroughly enjoyed real life examples”

“Very informative course with excellent tutor”

Recommended Follow-on Courses
A structured personal development programme can be prepared from a selection of Spearhead courses. The following are recommendations - our tutors would be pleased to answer questions or advise:

Telephone Skills – turning good morning into good business

Presentation Skills – how to overcome nerves and present with confidence.

Assertiveness Techniques to Build Self-Confidence – the art of confident communication


 
Tools
 
Key Details
Duration1 day
 
£575
per delegate
 
 
Bookings Helpline: 01933 233884 (Monday to Thursday - 8:00am to 5:30pm and Friday 8:00am to 5:00pm).