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Advanced Selling Skills for Account Managers
Categories:
Sales and Selling Skills
Advanced Selling Skills for Account Managers.
About the Course:
This two stage programme for new or experienced account managers is aimed at building, sharpening and stretching your sales skills to become smarter and more efficient. It's a two part programme, the first stage taking you through an expert evaluation and analysis of your sales skills to benchmark them against best practice. The second part takes these results and delivers a tailored course to meet your development needs, providing comprehensive coverage of the skills and techniques that will let you maximise the growth of your accounts and succeed in winning new business.
Course Overview:
Stage 1 – Evaluation:
You will undertake an award winning skills evaluation that measures sales performance against best practice behaviour in a role-play situation. Over 170 objective measurements are recorded. These are then summarised into five core categories. Each category of the scorecard represents a best practice activity that you need in your their role. The final report you receive generates a bespoke development plan for you to take into stage two of the programme.
Stage 2:
This is an intensive and experiential workshop covering the following topics, tailored to meet the needs identified in stage one:
• Fully understand prospect’s needs
• The art of effective questioning and listening
• Using anecdotes to bring solutions to life
• Presenting relevant and compelling information to prospects
• How to differentiate yourself and your company from the competition
• Understand your personal negotiation style
• Use a negotiation planning framework
• Handling objections"
Course Dates
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Key Details
Provided by:
Reed Learning
Duration
2 days
£845
per delegate